For Directors, VPs & Executives Who Know There's More

Let's nail
what you're here to build.

Where senior leaders get stuck is wanting more impact—without ever naming what that actually means. That's exactly what we do.

Book a Conversation Not ready yet? Start with The Four Questions →
The Problem

Act 1 worked.
Act 2 requires a different question.

In Act 1, your next chapter is defined by your organization—what they need, what's available, what you can justify. The impact is real. But you're always building on rented land.

Act 2 is different. It starts with knowing what you're here to build. With enough precision that you can name it, pursue it, and build toward it regardless of what any organization offers. Most leaders never get there because nobody ever asks them the right question.

The Work

Four moves.
Each one opens something up.

A structured process that gets to clarity fast and immediately starts building options.

01
Your Purpose

The specific way you create impact, named clearly enough to use as a compass.

02
Your Voice

We don't polish it. We find its edge. The part that creates real change and makes the right people lean in.

03
Your Asset

We ask what your purpose and voice want to become. Doesn't have to be big or public. But it builds conviction and opens new doors.

04
Your Pathways

The flywheel of activities (thought leadership, boards, positions, projects) that come together beyond any single role. Your ecosystem of impact.

This is month-to-month 1:1 coaching—structured, accountable, and built to get you making real moves. The core work typically takes about six months. Most clients stay well beyond that as we keep building.

The Results

People don't just get clarity.
They start making moves.

Christian, Managing Director Left a senior role to pursue his own venture

"I felt like Sisyphus pushing a boulder uphill. Everything was on the table, but I was stuck in an echo chamber of advice. This work shaved years off my journey and helped me stop playing by other people's rules. I'm finally playing a different game now."

Dhruv, Senior VP Stepped into a significantly bigger role

"I used to look back on the last seven years and think, 'What have I even been doing?' Once I named my purpose, everything snapped into place. I'm having bigger, bolder, more focused conversations. I'm aiming much higher than I would have before."

Jonathan, Director Took on a new role while building his IP

"My career would've gotten very still, very quickly. Now I feel back in the driver's seat. I got real clarity about what I'm building, which makes it so much easier to act with confidence."

Miranda, Senior Director Launched a consulting practice

"I was stuck at a major crossroads. Fear of failure had taken the wheel. This work got me unstuck—and I walked away with a personal framework I can come back to."

Jeremy, Director Pitched a new role in his organization

"Elliot helped me connect the dots, anchor in my mission, and see bold asks as a form of service. I made moves I never would've attempted before. I can finally say I'm not leaving anything on the table."

Rachel, Principal Earned two job offers while out of work

"I got way more out of this work than I thought I would. It blew the roof off of where I wanted to go. Now I trust myself to make decisions that will get me closer to peace, fulfillment, and purpose."

Elliot Greenberger
About Elliot Greenberger

I know this moment from the inside.

When I was a Senior Director in tech, I spent over a year trying to figure out my next move—interviewing, internal conversations, testing my criteria. I was so out of ideas that I laid myself off and took a sabbatical.

That's when I finally had space to ask a different question: "What am I here to build?" That question changed everything. I trained as a coach, named my purpose, started writing again, and built something of my own.

I built Big Decisions Lab out of that place—and from knowing what it actually takes to move through it. I've never felt more ambitious and useful than I do in this work.

I live in Los Angeles with my husband, our son, our dog, and a zoo of small animals.

Ready when you are

The right question
changes everything.

If you've been trying to figure out your next move for longer than feels comfortable to admit, I'd love to help.

Book a Conversation
Not ready yet? Start with The Four Questions →